ATTA Leadership Series: Winning in China: The Cultural and Structural Needs Brands Need to Embrace Beyond the Common Cliches'

A Seminar co-hosted with The Executive Center

Speaker:

Mark Tanner
Managing Director, China Skinny

Mark has provided China-market growth strategies and research to close to 200 brands including IKEA, Reckitt Benckiser, Tourism Australia, Colgate, Fonterra, SAIC Motors and IHG.

His views on China have been quoted in more than 200 international media outlets including Bloomberg, Reuters, FT and Forbes, where he is a columnist. Tanner authors the most-read newsletter about marketing to China, and is a regular keynote speaker addressing audiences around the globe.

Prior to moving to China, Mark rode his bike across Canada solo in the middle of winter, hunted for ancient viking treasure in Iceland and led the first unbroken journey from the source of the Blue Nile to the sea.

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Program

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